{"title":"Best sellers","description":"\u003cp\u003e\u003cstrong\u003eBEST SELLERS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eShop RUA’s most-loved beauty essentials. Discover customer favourites for healthier-looking hair, glowing skin and refreshed-looking eyes — all designed to elevate your everyday self-care routine.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFind your new favourite.\u003c\/strong\u003e\u003c\/p\u003e","products":[{"product_id":"peptide-anti-aging-serum","title":"Peptide Anti-Aging Serum","description":"\u003ch2\u003ePeptide-led hydration for smoother, healthier-looking skin.\u003c\/h2\u003e\u003cp\u003eA skin-smoothing serum enriched with high-performance anti-ageing ingredients to give plumper-looking skin and promote elasticity. Anti-oxidant rich blueberry seed oil and ginkgo extracts provide protection, while peptides and hyaluronic acid help to minimise wrinkles.\u003c\/p\u003e\u003chr\u003e\u003ch3\u003eWhy you'll love it\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmooth-looking skin\u003c\/strong\u003e — helps support a smoother, more refined-looking complexion.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydration\u003c\/strong\u003e — hyaluronic acid and sodium PCA help leave skin feeling comfortable and hydrated.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePeptide-powered care\u003c\/strong\u003e — formulated with 2% Hexapeptide-11 for a peptide-led approach to anti-ageing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAntioxidant protection\u003c\/strong\u003e — ginkgo biloba and blueberry seed oil known for their antioxidant properties.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLightweight texture\u003c\/strong\u003e — easy to layer within your routine.\u003c\/li\u003e\n\u003c\/ul\u003e\u003chr\u003e\u003ch3\u003eKey ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e🧬 Hexapeptide-11 (2%)\u003c\/strong\u003e — hero peptide used throughout the RUA peptide line.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e💧 Hyaluronic Acid\u003c\/strong\u003e — helps support hydrated, plump-looking skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e🌿 Ginkgo Biloba (1%)\u003c\/strong\u003e — known for its antioxidant properties.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e🫐 Blueberry Seed Oil\u003c\/strong\u003e — rich in antioxidants, supports skin protection.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e💦 Sodium PCA\u003c\/strong\u003e — helps skin retain moisture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e🌱 Aloe Juice\u003c\/strong\u003e — known for its soothing properties.\u003c\/li\u003e\n\u003c\/ul\u003e\u003chr\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eCleanse\u003c\/strong\u003e — start with clean skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApply\u003c\/strong\u003e — apply a small amount evenly to your face.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e — allow the serum to absorb before applying moisturiser.\u003c\/li\u003e\n\u003c\/ol\u003e\u003chr\u003e\u003ch3\u003eBest for\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eSkin types:\u003c\/strong\u003e Normal · Dry\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eConcerns:\u003c\/strong\u003e Dehydrated-looking skin · Fine lines · Skin needing anti-ageing support\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhen to use:\u003c\/strong\u003e Morning and\/or Evening\u003c\/p\u003e\u003chr\u003e\u003ch3\u003eWhere it fits in your RUA routine\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eCLEANSE — Radiant Glow Facial Wash\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eTREAT — Peptide Anti-Aging Serum ← YOU ARE HERE\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003eHYDRATE — Sensitive Skin Overnight Cream\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003ca href=\"\/collections\/all\"\u003eBuild your complete RUA routine →\u003c\/a\u003e\u003c\/p\u003e\u003chr\u003e\u003ch3\u003eFrequently asked questions\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eWhen should I use it?\u003c\/strong\u003e\u003cbr\u003eMorning, evening, or both — apply after cleansing and before moisturiser.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow much should I use?\u003c\/strong\u003e\u003cbr\u003eA small amount applied evenly across the face is enough.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCan I use it with other RUA products?\u003c\/strong\u003e\u003cbr\u003eYes. Follow the recommended routine order: cleanse, treat, moisturise.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIs it suitable for sensitive skin?\u003c\/strong\u003e\u003cbr\u003eThis serum is formulated for normal to dry skin types. 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The comfortable texture absorbs easily without heaviness.\u003c\/p\u003e\u003ch3\u003eWhy you'll love it\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eHelps smooth the appearance of fine lines and wrinkles\u003c\/li\u003e\n\u003cli\u003eTargets the look of crow's feet\u003c\/li\u003e\n\u003cli\u003eHelps improve the look of firmness\u003c\/li\u003e\n\u003cli\u003eLightweight, comfortable texture\u003c\/li\u003e\n\u003cli\u003eEasy to layer with serums and creams\u003c\/li\u003e\n\u003cli\u003eSuitable for daily use\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhat's inside\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003ePeptide Complex\u003c\/strong\u003e\u003cbr\u003eThe featured active, included to help smooth the look of visible signs of ageing.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSodium PCA\u003c\/strong\u003e\u003cbr\u003eAn active ingredient included in this hydrating eye-care formula.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eVitamins C and E\u003c\/strong\u003e\u003cbr\u003eIncluded in the formula's nourishing, age-defying care profile.\u003c\/p\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eApply gently to clean skin around the eyes.\u003c\/li\u003e\n\u003cli\u003eUse morning and evening.\u003c\/li\u003e\n\u003cli\u003ePair with your usual serum and moisturiser.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eBest for\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eSkin type:\u003c\/strong\u003e Mature skin\u003cbr\u003e\u003cstrong\u003eIdeal for:\u003c\/strong\u003e Fine lines, wrinkles, crow's feet and skin needing a firmer-looking finish\u003cbr\u003e\u003cstrong\u003eUse:\u003c\/strong\u003e Morning and evening\u003c\/p\u003e\u003ch3\u003eProduct details\u003c\/h3\u003e\u003cp\u003eVegan, gluten free and nut free.\u003c\/p\u003e","brand":"RUA","offers":[{"title":"Default","offer_id":54665974055245,"sku":"242616","price":17.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/0852\/2317\/files\/6s0kUF6Y9ivNEq4HKKllvyVg_5aeLArZ.jpg?v=1788601924"},{"product_id":"foundation-with-peptides-30-tan-neutral","title":"Foundation with Peptides, 30 Tan Neutral","description":"\u003ch2\u003eBuildable, skin-focused coverage in 30 Tan Neutral\u003c\/h2\u003e\u003cp\u003eCreate a smooth, even-looking complexion with this lightweight Foundation with Peptides in 30 Tan Neutral. 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