✨ CREATE YOUR RUA SKINCARE ROUTINE

Your skin. Your routine. Your RUA.

Great skincare isn't about using every product at once. It's about choosing the right products for your skin's needs, applying them in the right order, and giving your skin enough consistency and time to respond.

The RUA skincare collection allows you to build a routine around your individual goals — whether you want hydration, glow, brighter-looking skin, blemish care, visible dark-spot care, barrier support or an anti-ageing-focused routine.

Before you begin

If you're introducing several new products, don't introduce everything on the same day.

Start with your essential routine:

Cleanser → Treatment → Moisturiser → SPF

Then introduce additional treatments gradually.

Always follow the individual product directions and patch-test new products where appropriate. If your skin becomes persistently irritated, stop the new active product and allow your skin to recover.

🧴 THE RUA ROUTINE ORDER

Your skincare routine should generally move from the lightest products to the richer products.

☀️ MORNING

STEP 1 — Cleanse

Remove overnight oil, sweat and product residue.

↓

STEP 2 — Treatment serum

Apply your chosen RUA serum to clean, dry skin.

↓

STEP 3 — Eye care

Apply a small amount around the orbital area without rubbing.

↓

STEP 4 — Moisturiser

Lock in hydration and support comfortable skin throughout the day.

↓

STEP 5 — SPF

Finish with sunscreen as the final skincare step.

↓

STEP 6 — Makeup

Foundation, concealer and other complexion products can be applied after skincare and SPF have settled.

🌙 EVENING

STEP 1 — Cleanse

Remove makeup, sunscreen, oil and daily buildup.

↓

STEP 2 — Treatment

Use your chosen serum or targeted treatment.

↓

STEP 3 — Eye cream

Apply your eye treatment gently around the eye area.

↓

STEP 4 — Moisturiser

Finish with your moisturiser or overnight cream.

☀️ YOUR BASIC EVERYDAY ROUTINE

If you're completely new to skincare, don't start with a complicated 8-step routine.

Build your foundation first.

MORNING

1. Cleanser
Use the RUA cleanser most suited to your skin.

2. Serum
Choose one serum according to your primary skin goal.

3. Moisturiser
Use a moisturiser appropriate for your skin type.

4. SPF
Apply SPF as the final skincare step.

EVENING

1. Cleanser

2. Serum or targeted treatment

3. Eye cream, if desired

4. Moisturiser

This simple routine gives you the foundation from which you can introduce targeted treatments.

💧 HYDRATION & SKIN-BARRIER ROUTINE

Best for:

• Dry-feeling skin

• Dehydrated-looking skin

• Skin that feels tight after cleansing

• Skin that looks dull or tired

• Sensitive-feeling skin

• Skin needing a simpler routine

• Supporting a comfortable-looking skin barrier

YOUR RUA PRODUCTS

Sensitive Skin Face & Body Cleanser

The formula features linden, jasmine flower and plum fruit extracts and is designed to cleanse while leaving skin feeling comfortable and soft.

Exosome & Niacinamide Serum

This serum combines exosome technology, niacinamide, microbiome-supporting ferments, hyaluronic acid and Centella Asiatica. The product description positions it around barrier support, hydration, smoother-looking and brighter-looking skin.

Sensitive Skin Overnight Cream — Fragrance Free

Designed for sensitive and redness-prone skin, this cream features aloe vera juice and hyaluronic acid and is intended to support overnight hydration and the skin barrier.

MORNING

1. Cleanse

Use the Sensitive Skin Face & Body Cleanser.

Massage gently over damp skin and rinse thoroughly.

Avoid aggressive scrubbing.

2. Exosome & Niacinamide Serum

Apply after cleansing.

Allow the serum to settle before applying your moisturiser.

3. Moisturiser

Apply a comfortable layer of your chosen RUA moisturiser.

4. SPF

Finish with SPF during the daytime.

EVENING

Repeat the cleanser.

Apply the Exosome & Niacinamide Serum.

Finish with the Sensitive Skin Overnight Cream.

EXTRA HYDRATION

For additional hydration, the Anti-Fatigue Hydrogel Eye Patches can be incorporated around the eye area.

They contain ingredients including glycerin, panthenol and sodium hyaluronate in the supplied product information.

✨ RUA GLOW & BRIGHTENING ROUTINE

Best for:

• Dull-looking skin

• Uneven-looking complexion

• Skin lacking radiance

• Rough-feeling texture

• Customers wanting a brighter-looking complexion

THE ROUTINE

1. Radiant Glow Facial Wash

This cleanser combines aloe juice, plant extracts and blackberry fruit extract with hydrating ingredients including sodium PCA and glycerin. It is described as suitable for normal and oily skin types.

2. Exosome & Niacinamide Serum

Apply after cleansing.

The supplied product information describes niacinamide, apple-extract-infused exosomes, microbiome-supporting ferments, lactic acid, hyaluronic acid and Centella Asiatica.

3. Moisturiser

Follow with your preferred RUA moisturiser.

4. SPF

Always finish your morning routine with SPF.

IMPORTANT

The Brightening Face & Body Exfoliator with Kojic Acid should not be treated like an everyday cleanser.

The supplied product information specifically recommends using it 2–3 times per week, followed by moisturiser and sunscreen.

EVENING GLOW ROUTINE

Cleanse → Treatment → Moisturise

On exfoliation evenings:

Cleanse → Kojic Acid Exfoliator → Moisturise

Keep the routine simple on exfoliation nights rather than layering multiple potentially irritating treatments.

🎯 RUA DARK-SPOT CARE ROUTINE

Best for customers concerned with:

• The appearance of dark spots

• Uneven-looking pigmentation

• Post-blemish marks

• Uneven-looking skin tone

TARGETED PRODUCT

Targeted Dark Spot Care — 1% Kojic Acid

This product contains 1% kojic acid according to the supplied product information and is designed for targeted care of dark spots and uneven-looking areas.

EVENING ROUTINE

STEP 1

Cleanse.

STEP 2

Apply the targeted dark-spot product according to the product directions.

STEP 3

Follow with moisturiser.

MORNING

Cleanse.

Apply your normal serum if appropriate.

Moisturise.

Finish with sunscreen.

WHY SPF MATTERS

When you're targeting the appearance of uneven pigmentation, daily sun protection is particularly important.

The supplied product information specifically recommends sunscreen when using the kojic-acid product.

DON'T OVERDO IT

More treatment does not automatically mean faster results.

Introduce targeted products gradually and reduce frequency if your skin becomes uncomfortable, dry or irritated.

🧼 RUA CLEAR-SKIN ROUTINE

Best for:

• Oily-looking skin

• Excess oil

• Congested-looking skin

• Visible pores

• Blackheads

• Blemish-prone skin

PRODUCTS

Acne Purifying Face Wash

The formula is described as featuring mate leaf, Iceland moss and juniper callus extracts for soothing and purifying benefits.

Acne Care Moisturiser

Contains featured ingredients including hyaluronic acid, natural polysaccharides, argan oil, sodium PCA, vitamin C, mate leaf, Iceland moss and juniper callus extracts according to the supplied product information.

Clay Mask for Pores & Blackheads

Uses white and green clays together with aquatic algae and a biomineral complex and is designed around excess oil, visible pores and blackheads.

MORNING

1. Acne Purifying Face Wash

Gently massage over damp skin.

Rinse thoroughly.

2. Optional serum

If your skin tolerates the serum comfortably, apply your chosen RUA treatment.

3. Acne Care Moisturiser

Apply a suitable layer.

4. SPF

Always finish with daytime sunscreen.

EVENING

Cleanse.

Apply your selected treatment.

Finish with Acne Care Moisturiser.

🧖♀️ WEEKLY CLAY MASK ROUTINE

The Clay Mask can be used as an occasional treatment rather than automatically making it a daily step.

MASK DAY

Cleanse

↓

Clay Mask

↓

Rinse

↓

Hydrating serum

↓

Moisturiser

If your skin feels tight after masking, focus on hydration rather than immediately adding another exfoliating treatment.

🧬 RUA PEPTIDE / ANTI-AGEING ROUTINE

Best for:

• Mature-looking skin

• Fine lines

• Loss of firmness

• Skin lacking bounce

• Customers wanting a peptide-focused routine

• Customers interested in preventative skincare

PRODUCTS

Peptide Anti-Aging Serum

The supplied information states that this formula features 2% Hexapeptide-11 and 1% Ginkgo Biloba extract, with the product description also mentioning peptides, hyaluronic acid and blueberry seed oil.

Peptide Age-Defying Eye Cream

Designed as a targeted peptide-focused eye product and described as containing a clinical-grade peptide complex intended to support skin structure and the appearance of visible ageing.

Retinol Alternative Moisturiser

Contains 2% Bidens Pilosa extract, described by the supplier as a natural retinol alternative.

MORNING

1. Cleanse

↓

2. Peptide Anti-Aging Serum

↓

3. Peptide Age-Defying Eye Cream

↓

4. Moisturiser

↓

5. SPF

EVENING

1. Cleanse

↓

2. Peptide Anti-Aging Serum

↓

3. Peptide Eye Cream

↓

4. Retinol Alternative Moisturiser

THE SIMPLE VERSION

For customers who don't want four products:

Cleanser → Peptide Serum → Moisturiser → SPF

That's enough for an effective, easy-to-follow routine.

👁️ RUA EYE-CARE ROUTINE

The eye area can be incorporated into either your morning or evening routine.

MORNING

Cleanse.

Apply serum while avoiding direct contact with the eyes.

Apply a small amount of Peptide Age-Defying Eye Cream around the orbital area.

Moisturiser.

SPF.

EVENING

Cleanse.

Apply serum.

Apply Peptide Age-Defying Eye Cream.

Finish with moisturiser.

HYDRATION BOOST

The Anti-Fatigue Hydrogel Eye Patches can be used as an occasional hydration-focused treatment.

The supplied ingredient information includes glycerin, panthenol and sodium hyaluronate, alongside botanical extracts.

🔥 RUA RETINOL-ALTERNATIVE ROUTINE

For customers who want an anti-ageing-focused moisturiser without using a conventional retinol product:

EVENING

1. Cleanse

↓

2. Peptide Anti-Aging Serum

↓

3. Peptide Eye Cream

↓

4. Retinol Alternative Moisturiser

The Retinol Alternative Moisturiser is described as containing 2% Bidens Pilosa extract and providing retinol-like anti-ageing benefits without the irritation associated with conventional retinol.

For website wording, however, avoid promising that it will produce the same results as retinol unless the supplier has substantiation for that claim.

📅 YOUR RUA 7-DAY SAMPLE SCHEDULE

MONDAY — HYDRATION

Morning

Radiant Glow Facial Wash
Exosome & Niacinamide Serum
Moisturiser
SPF

Evening

Cleanser
Exosome & Niacinamide Serum
Sensitive Skin Overnight Cream

TUESDAY — PEPTIDES

Morning

Cleanser
Peptide Anti-Aging Serum
Peptide Eye Cream
Moisturiser
SPF

Evening

Cleanser
Peptide Anti-Aging Serum
Peptide Eye Cream
Retinol Alternative Moisturiser

WEDNESDAY — EXFOLIATION

Morning

Cleanser
Hydrating serum
Moisturiser
SPF

Evening

Cleanser
Brightening Face & Body Exfoliator with Kojic Acid
Moisturiser

Keep the rest of the evening routine simple.

THURSDAY — BARRIER SUPPORT

Morning

Gentle cleanser
Exosome & Niacinamide Serum
Moisturiser
SPF

Evening

Gentle cleanser
Exosome & Niacinamide Serum
Sensitive Skin Overnight Cream

FRIDAY — PEPTIDES

Morning

Cleanser
Peptide Serum
Eye Cream
Moisturiser
SPF

Evening

Cleanser
Peptide Serum
Eye Cream
Retinol Alternative Moisturiser

SATURDAY — CLAY MASK

Morning

Cleanser
Hydrating serum
Moisturiser
SPF

Evening

Cleanser
Clay Mask
Hydrating serum
Moisturiser

Avoid turning your mask evening into an "everything treatment" night.

SUNDAY — RECOVERY

Morning

Gentle cleanser
Hydrating serum
Moisturiser
SPF

Evening

Gentle cleanser
Hydrating serum
Sensitive Skin Overnight Cream

Give your skin a simple night focused on comfort and hydration.

⚠️ INGREDIENT COMBINATIONS & SMART ROUTINE RULES

Because several products in the supplied catalogue have featured ingredients rather than complete INCI lists, RUA should avoid publishing absolute compatibility claims until the supplier's official ingredient lists have been verified.

RULE 1 — DON'T STACK EVERY ACTIVE

If you're using an exfoliating product, don't automatically add every other active treatment.

A simpler routine is often easier for your skin to tolerate.

RULE 2 — EXFOLIATION DAYS SHOULD BE SIMPLE

The Brightening Face & Body Exfoliator already provides an exfoliating step and is recommended 2–3 times weekly in the supplied information.

On those evenings:

Cleanse → Exfoliate → Moisturise

RULE 3 — SPF IS ESSENTIAL IN THE MORNING

Especially when your routine includes products positioned around exfoliation or pigmentation care.

RULE 4 — INTRODUCE NEW PRODUCTS GRADUALLY

Don't introduce five new products at the same time.

Introduce one new treatment at a time where possible so you can identify what your skin responds well to.

RULE 5 — LISTEN TO YOUR SKIN

If your skin becomes:

• unusually dry

• burning

• persistently irritated

• uncomfortable

• excessively tight

• visibly inflamed

simplify your routine.

Return to:

Cleanser → Moisturiser → SPF

until your skin feels comfortable again.

🧴 HOW MUCH PRODUCT SHOULD I USE?

CLEANSER

Use enough to comfortably cover the face without aggressively rubbing.

SERUM

A small amount is generally sufficient. Apply evenly rather than repeatedly layering large quantities.

EYE CREAM

Use a small amount around the orbital area.

MOISTURISER

Apply enough to leave skin comfortably moisturised without an unnecessarily heavy layer.

EXFOLIATOR

Follow the product's instructions rather than assuming more product produces better results.

SPF

Apply generously enough to provide the protection stated on the product packaging and reapply as directed, especially when outdoors.

⏱️ HOW LONG SHOULD I FOLLOW A ROUTINE?

Consistency matters more than constantly changing products.

FIRST FEW DAYS

Focus on:

• comfort

• hydration

• whether your skin tolerates the products

• whether irritation occurs

FIRST FEW WEEKS

Keep your routine consistent.

Avoid changing multiple products every few days.

LONG-TERM

Your routine can evolve as your skin's needs change.

The goal isn't to use the most products.

The goal is to use the right products consistently.

🎯 CHOOSE YOUR ROUTINE BY YOUR MAIN SKIN GOAL

"MY SKIN LOOKS DULL"

Try:

Radiant Glow Facial Wash
→ Exosome & Niacinamide Serum
→ Moisturiser
→ SPF

Add the Kojic Acid exfoliator 2–3 times weekly as directed.

"MY SKIN FEELS DRY OR DEHYDRATED"

Try:

Sensitive Skin Cleanser
→ Exosome & Niacinamide Serum
→ Sensitive Skin Overnight Cream

Focus on hydration and avoid over-exfoliating.

"I WANT AN ANTI-AGEING ROUTINE"

Try:

Cleanser
→ Peptide Anti-Aging Serum
→ Peptide Eye Cream
→ Retinol Alternative Moisturiser
→ SPF

"I'M CONCERNED ABOUT BLACKHEADS & PORES"

Try:

Acne Purifying Face Wash
→ Acne Care Moisturiser
→ SPF

Add the Clay Mask as an occasional treatment.

"I'M CONCERNED ABOUT DARK SPOTS"

Try:

Cleanser
→ Targeted Dark Spot Care 1% Kojic Acid
→ Moisturiser

During the day:

SPF

💡 THE RUA GOLDEN RULE

LESS CAN BE MORE.

You don't need to use every product in your bathroom every day.

Choose products according to your current skin needs.

Cleanse. Treat. Hydrate. Protect.

Then add targeted treatments when your skin is ready for them.

🛍️ BUILD YOUR RUA ROUTINE

STEP 1 — CHOOSE YOUR MAIN GOAL

✨ Glow
💧 Hydration
🧬 Anti-ageing
🧼 Clear-looking skin
🎯 Dark spots
👁️ Eye care
🛡️ Barrier support

STEP 2 — BUILD YOUR CORE

Cleanser + Serum + Moisturiser + SPF

STEP 3 — ADD TARGETED CARE

Choose one or two additional treatments based on your goal.

STEP 4 — CREATE YOUR WEEK

Alternate treatment days with hydration/recovery days.

STEP 5 — STAY CONSISTENT

Your routine works best when you follow it consistently and give your skin time.

⚠️ RUA PRODUCT INFORMATION NOTE

The routine recommendations above are based on the product information supplied for the RUA range.

Several products in the catalogue contain descriptions of featured ingredients rather than complete INCI ingredient lists. The official ingredient lists should therefore be checked against the supplier's current packaging/documentation before RUA publishes detailed ingredient-compatibility, allergy, clinical or regulatory claims.

This is particularly important for products such as the Peptide Anti-Aging Serum, Acne Purifying Face Wash, Exosome & Niacinamide Serum, Peptide Eye Cream, Retinol Alternative Moisturiser and Kojic Acid products.